Summary: Product descriptions, brand introduction, brand strapline and general content for online presence and printed materials. Advice on web design and hosting. Review of web designs and functionality. Advice on online eCommerce site.
Henderson Rea is an innovative gift company specialising in fragrant flower bulbs and enamelled mugs packaged as low-cost, attractive gifts.
Notes: The client needed a large body of web content for their new Shopify online store. The project included descriptions of several hundred different flower species and the merits of each one as a gift. They also needed guidance on web design, hosting, and eCommerce; and needed a number of forms and documents written, including order forms and terms and conditions documents.